Jakarta · 16 OctOpen to work

Design · Cover

Solo designer builds a ticketing platform that moves IDR 14.5 billion

Starting from Google Forms and spreadsheets, Gilang Segara designed TribunBooking from zero. Four years on, it has carried 178K+ transactions.

By Gilang Segara · Jakarta

Building a Ticketing Ecosystem from Scratch
TribunBooking’s buyer web: event discovery, filters and a one-page checkout.

Tribun’s regional offices ran events nearly every week. Registration lived in Google Forms, data in Google Sheets, and once thousands of people started showing up, the tools stopped scaling.

As the only designer, Segara interviewed event teams and buyers, mapped their pain points, and ranked every idea on an impact–effort matrix with his product manager.

The result was two products: a checkout that gets out of the way, and a dashboard that ends the manual work. Continued on p. 2

Sport · Product

Barred from streaming, a news app turns football readers into players

With no broadcast rights and no official name, Selebrasi Lokal 2026 became a second screen built on quizzes.

Live scores are a commodity. Without streaming, readers checked the score and left to watch the match on TV. Segara, leading design, proposed an original name and a standalone hub that sits beside the broadcast instead of competing with it.

Early tests showed Gen Z dropping out of a text-heavy quiz. He rebuilt it as visual knowledge cards: silhouettes, flags and iconic moments. Continued on p. 4

Design · Product

Built from zero: the CMS behind 100+ running events

As the only designer, Gilang Segara built the tools running event organizers need after checkout: race pack collection, white-label pages and payouts.

Selling the ticket is only the start of a running event. Race packs have to be handed out, bibs matched to names and payouts approved, and none of it had tooling.

Working alone for one quarter, Segara designed a CMS for the three people involved: the organizer, the field team and finance. More than 100 running events now use it. Continued on p. 6

In tomorrow’s edition

TribunX News Redesign. A revamp of the news homepage and the article page. Case study in preparation.

Mamikos Landing Page. A landing page redesign to acquire kost owners. Case study in preparation.

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